Last mile delivery: a mountain or a molehill?
Written by Santosh Sahu
In a world of innovative delivery drones and driverless pods, it’s a surprise to find that many businesses are still behind the times when it comes to the basics. Last mile delivery has become something of a black hole in the logistics sector, and with the imperative for convenience and speed only increasing, it’s an area businssses can’t afford to get wrong.
Whether it’s retailers relying too heavily on the “sorry we missed you” card or manufacturers managing a fleet inefficiently, last mile logistics has become a huge sticking point for any organisation with a significant distribution component to their business. Convenience itself is much more than just a consumer imperative – efficiency has the potential to unlock time, money and resource within any business.
Having the right networks in place
Too many last mile delivery networks are poorly set-up and unable to cope with the demand for convenience and speed. A lack of efficiency, accuracy and ability to plan precisely results in problems for businesses and end customers in every sector.
Whilst the traditional hub and spoke model certainly enjoyed its own golden age, enabling overnight delivery scale and efficiency in set routes, the need for a more flexible resource is now being demanded. Instead, organisations need to be focussing their efforts on optimising their networks; adopting a highly flexible and responsive approach to final mile logistics and working with established, nationwide courier networks.
The role of technology
This may be a huge challenge for the logistics industry, but for technology, it’s also a huge opportunity.
When applied practically and thoughtfully, technology can close this gap. And whilst recent technology efforts have focussed on innovation and invention, a lot of this lacks practical application – businesses need to get the right systems in place to tackle last mile delivery well before drones should even feature on the agenda.
That’s exactly why the CitySprint Group created LastMileLink Technologies; a dedicated team of developers and technology experts addressing the everyday needs and demands of the last mile conundrum. Technology is right at the core of our business, meaning we can operate more efficiently, provide our customers with a better service and make life easier for our couriers.
Same day delivery is revolutionising logistics, driven predominantly by the demand for convenience. At LastMileLink Technologies, we developed the technology platform behind On the dot – a revolutionary technology platform offering customers the ultimate convenience with 1-hour delivery slots of their choice – to help CitySprint continue to lead the way in the retail sector. But it’s now time for businesses in all walks of life to take action, harnessing the networks and technology at their fingertips to get systems in place and overcome the seemingly unsurmountable hurdle of last mile delivery.